Tuesday, December 24, 2019
Analysis Of Walt Whitman s This Compost - 1293 Words
Love in the Ground Walt Whitmanââ¬â¢s poem ââ¬Å"This Compostâ⬠utilizes incestuous allusions to communicate a mood of revulsion, that is at once wondering and terrified at the ability of Mother Earth and her humans to turn death and decaying forms into provisions for life. By forming an incsestous relationship with the natural world, Whitman displays his belief that a perverse relationship with the Earth is what yields the food that humans need to survive. Furthermore, he shows that humanââ¬â¢s relationship to the Earth is unbounded by conventional morals like the taboo against incest. The speakerââ¬â¢s terror comes from the perverse, yet eternally loving relationship that other men seem to disregard with their need to waste and decay the natural gifts; given to them for their own industry and agriculture. The last stanza clearly displays the idea that the relationship between humans and the Earth is in one part maternal. One might argue that death is being celebrated in its ability to nurture the Earth s processes, but the speaker is wondering at the Earthââ¬â¢s ability to ââ¬Å"grows such sweet things out of such corruptionsâ⬠(42). It is the Earth who is committing the ââ¬Å"Sweetâ⬠actions, and not the humans. We are shown overtly that the Earth is the provider for humans. ââ¬Å"It gives such divine materials to men, and accepts such leavings from them at lastâ⬠(48, 49) Men are shown to be insolent in what they give back to the Earth, with this lines references of the corpses that they leave behind
Monday, December 16, 2019
Why Do Ads Target Children Free Essays
Why do Ads Target Children? Have you ever been in an isle of a store and heard, but mom I really want this I saw it on television? This is a product of advertising. Since the late 1980ââ¬â¢s children have emerged as a key demographic to marketers. Advertisements selling everything from the latest video game to the newest automobile are now targeted to the youth of our world. We will write a custom essay sample on Why Do Ads Target Children? or any similar topic only for you Order Now Children have buying power that sways their parentsââ¬â¢ purchases, and they are the future consumer. Marketing to children is creating the childrenââ¬â¢s ability to nag a parent into purchases. Nagging or ââ¬Å"Pester Powerâ⬠is the most used strategy in the market today. The theory behind this is rather than going straight to the parent, give the child the buying power. Children are much more persuasive in the middle of a shopping trip than that commercial the parent heard two hours ago. Children often get their ââ¬Å"wantsâ⬠based on their persistence of needing a product. If someone asks you whether you want a Coke or Pepsi, you immediately know youââ¬â¢re being asked about a carbonated cola beverage ââ¬â with distinct yet subtle differences between the two. Which ever brand you choose, Coke or Pepsi shows that somewhere along the line you developed a preference for that product. In Advertising it is called product loyalty. Marketers use Repetition of products children have no current use for such as a Ford Truck to build brand recognition in hopes that as an adult they will buy that Ford verses the Chevrolet. It also works with things such as Cake mixes. A child watches the Betty Crocker cake mix ad, nags the parent into buying and using the product. Then in turn buys the product as an adult based on their experience as a child. The Market has seen a new angle to encourage children to buy brand X over the competitorââ¬â¢s product. Many schools have lost funding due to our economic downfall. So advertisers such as Campbellââ¬â¢s soup have come up with campaigns such as ââ¬Å"Labels for Educationâ⬠. Basically you buy their product. Send in the label and earn stuff for your school. This gives both children and parents a creditable reason for buying the product. Corporations are also gaining access to advertise in public schools in exchange for materials. Frito Lay will sponsor events in schools in exchange for tagging their logo n flyers advertising the event. Children are easily influenced by things they see. Nine times out of ten a child will pick the cereal with Hannah Montana on the box over the box that sheââ¬â¢s not on. Since the days of radio children have been introduced to the idea that if I want to be a star I should eat the same cereals that the starsââ¬â¢ eats. The use of role mode ls and celebrities to influence children is used everywhere. If it is meant for the use or consumption of a child you will most likely find a celebrity attached to it. On average there are three televisions and one computer in every home. So it is no wonder how advertising can reach so many children. Just a child sitting down to do some school researches can be inundated with hundreds of advertisements in an hourââ¬â¢s time. A half hour television special contains at the least 10 minutes of commercials. Just about everywhere you look someone is trying to sell something. Although, children have no direct income of their own we often overlook their buying power. In todayââ¬â¢s busy world parents have tendency to buy more to satisfy their children. From candy bars to flat screens never underestimate the buying power of a whining child. How to cite Why Do Ads Target Children?, Papers
Sunday, December 8, 2019
People - Management and Organization
Question: Discuss about thePeople, Management and Organization. Answer: Introduction Pluto Telecommunication is a telecom company, which was founded in 1930. This report analyses about the problem suffered by Pluto Telecommunication in its operations. Along with this, this report will provide some alternatives for the solution of that problem. It also provides recommendation to management regarding the selection of alternatives to surmount the problem going on in Pluto. Problem Identification Pluto Telecommunication is facing many of the problems, which directly affect its market share. Pluto Telecommunication has three different departments, which are Sales, Customer service and Marketing. The problem, which is faced by Pluto Telecommunication, is that these three departments do not work together. Along with this, these departments work in against of each other. This kind of behavior of these departments leads to loss to the organization. This unprofessional behavior by the departments leads to losing of new orders by the company. It also increases complaints from the existing customers. In addition to this, the marketing department of the company had launched many of the products. But this is done without giving any prior notice and training to other departments. This will directly affect the sales of company. Analysis of problem Pluto Telecommunication is suffering from many problems, which affects the structure of the company roughly. In this case, it is found that there is an unethical behavior followed by the different departments. The analysis of this case can be done on the basis of the SOGI model: Societal, Organization, Group and Individual. Analysis at Organizational level Organizational Culture Each Organization is a mixture of organization culture and organization structure. According to Cresswell et al (2014), in every organization, unitary culture is followed. Veronica Tsang also followed the same culture in the organization. But in Pluto, the three departments made their own working culture, which is distinct from the main culture of the organization. In addition to this, the subculture, which is created by the departments leads to miscommunication and it also acts as a hurdle in achieving the organizational goal. The employees of the company should be innovative and practical enough to deal with the outsiders. This innovation can be developed among employees by adopting unitary culture in the whole organization. But strong culture not guaranteed success of the organization. IBM has the powerful organizational culture but till suffered from losses. Organizational Structure In the view of Erhemjamts et al (2013), Organization structure defines allocation, coordination and controlling of the activities for achieving the main aim of the organization. Structure of Pluto follows proper departmentalization system. In departmentalization, there is a proper hierarchy to be followed. In Pluto, all the three departments (i.e. Sales, Customer service and Marketing) give their reports to Ms Tsang. These departments develop their own organization structure, which leads to miss communication in Pluto Telecommunication. Furthermore, the marketing department of the company had launched many of the products. But this is done without given any prior notice and training to other departments. These departments do not connect to each other, which may affect its working in significant way. The same problem is faced by Mr. Jeff Bezos (CEO Amazon). Analysis at Group level Group Structure Group structure in Pluto Telecommunication is distinct in different departments. Sales department follows intentional group features. On the other hand, customer service department follows bureaucratic structure and the marketing department has used structure of teamwork. Intentional group permits all the employees to participate in all the activities of the department (Vandichel et al 2015). The employees of the sales department work as individuals for achieving the goals, which leads to discords among them. Customer service department follows the proper bureaucracy in its working, which includes working under proper level of hierarchy (Onyekwelu et al 2015). This department works under a set of law, rules and regulations. This working style may struggle in new circumstances. Along with this, marketing department of the company focuses on the teamwork but the department fails to identify the proper level of structure. This failure also affects in the achievement of the goal of the o rganization. Group Culture Group culture of Pluto telecommunication differs according to change in department. The sales department follows the culture of rewards and recognition based on performance of employees. Rewards are conferred to employees benefits based on their performance in achievement of goal of department (Aguinis, 2013). In the customer service department, the style of working and authority is clearly defined, where the performance is tightly controlled by the head of the department. Due to this, it is not able to adopt the changes effectively. The employees of marketing department follow the same independent culture. This behavior of the employees affects the interdepartmental communications. In Pluto, this kind of the group culture is followed, which leads to disintegration in the organization. Analysis at Individual level Leadership Leadership plays a very vital role in the success of an organization. In Pluto Telecommunication, it is analyzed that Ms Tsangs leadership has failed to guide the employees of company in achievement of business goals. The above analysis has found that Ms Tsang feels that the entire departments heads criticize her work for the failure of the company. She feels that she is cornered by all the male directors of the company.In words of Peter Drucker, A leader is someone, who has followers. Ms Tsang should develop herself as a transformational leader to improve the condition in the company. She should transform her employees to work effectively and accurately. The similar situation is faced by Marissa Mayer (CEO, Yahoo). She has also failed to lead the organization effectively. Motivation In Pluto Telecommunication, different departments motivate their employees in different ways. In the sales department, the employees can gain the rewards by achieving their individual targets. For earning reward, employee works individually and which leads individual work rather than teamwork. But, payment of rewards to employees cannot motivate employees. In the customer service department, bonus system is applied to motivate the employees to work effectively. At a certain point of time, motivation of the employees is from fear of failure e.g. warnings. In marketing department, performance targets are not clearly defined. Due to this, some employees feels undervalued in the department. Theory of W. Edward Deming also states that paying rewards and benefits to employees do not properly motivate them. Alternatives After the Organization Structure Pluto Telecommunication can change its organization structure to dissolve the given problem. Pluto should launch itself in the market as a whole unit instead of personal grouping in the departments. This can increase working flexibility and accuracy in company. Pluto should develop coordination among employees of different departments through group assignments and meetings. Pluto can reengineer its structure in the way that creates dependency of departments on each other. This can create sense of obligation among all. After Company Reward System for Improving Motivation Reward system is helpful in short-term motivation, but it is not effective for long-term motivation among staff (Kerr, and Rifkin, 2013). The goals assigned to employees should be clear, and challenging but attainable. Pluto should change its reward system by applying the flexibility model in the reward system where the employees are given the reward according to their performance. In addition to this, Pluto should improve a wide variety of the reward system, which will help in removing the barrier of communication among departments. Conduct Regular Meetings Regular company meeting can be conducted in the organization to eradicate the gap between the departments of the organization. These meetings are necessary to review the quarterly progress of the departments. Meetings can be helpful in bridging up the communication gap between the departments. Regular company meetings will create a sense of urgency for each department to share departmental progress at the meeting. Regular meeting of departments will give the information about the departments, which will help the other departments in deciding their actions accordingly. Develop Involvement Culture Involvement culture is the culture, which focuses on the participation of the companys employees in different activities, contest, and decision-making ( boyd, D. 2014). Pluto needs to change its organization culture and to adopt the culture of involvement to achieve business goals.Ben Jerry's Homemade is one of the examples of the organization, which has successful adopted this culture. This will motivate the employees to work together towards the achievement of organizational goals rather than personal goals. Delegation of Power and Responsibility: Delegation of power and responsibility can increase the performance of employees. The Pluto telecommunication should use decentralized organizational structure, where the power to take discrete action and responsibility is delegated to proficient employees in the organization based on their performance. This will motivate other employees to work at best to get the higher position in the organization. The feeling of control over others is one of the ways for motivation among employees. Recommendation Pluto Telecommunication should conduct the regular meetings, as it is necessary to remove the communication gap among three departments. The meetings held will remove the communication gap and will help to track progress/performance of departments. This will also lead to harmony among the departments. In the long term, Pluto Telecommunication can transform its organization structure to improve its working. This change of the structure should be in the way to improve the flexibility and accuracy in the working of the company. Structural change can improve the sales of Pluto Telecommunication. Apart from this, the organization should adopt the involvement culture for timely achieving the organizational goals. In this culture, the groups should be given privilege to participate into decision-making of organization. Furthermore, Pluto Telecommunication should develop proper communication system in the organization. This will remove the communication gap and establish the coordination among the departments. Plan of Action The management shall need to develop agenda to call a meeting of the departments. There should be properly mentioned time, venue, date in notice of meeting. The notice needs to be prepared and sent to each department. While in reward system, the reward policy of company should be reviewed to diagnose need of possible change. Reward distribution policy can be improved through evaluation of best reward policy in industry. To change in organizational structure, first, prevailing structure of organization will be analyzed to determine the problem with this structure, and then possible remedies will be developed. The views of employees and upper management personnel can also be invited for this purpose. Conclusion From above report, it can be concluded that the main problem suffered by the Pluto telecommunication is the communication gap among departments. There are various alternative solutions that can be employed for solving this problem such as regular meeting of departments, change in organizational structure, delegation, and improving the reward system. Based on analysis of problem and alternative, regular meeting, improvement in reward system, and change in organizational structure are recommended to company to solve the problem. Reference Aguinis, H., Joo, H. and Gottfredson, R.K. (2013) What monetary rewards can and cannot do: How to show employees the money.Business Horizons,56(2), pp.241-249. boyd, D. (2014) It's Complicated: The Social Lives of Networked Teens. USA: Yale University Press. Cresswell, C., Moizer, J. and Lean, J. (2014) The Role of Organisational Culture in the Merger of English Local Authorities into a Single Unitary Authority.Local Government Studies,40(3), pp. 356-379. Erhemjamts, O., Li, Q. and Venkateswaran, A. (2013) Corporate social responsibility and its impact on firms investment policy, organizational structure, and performance.Journal of Business Ethics,118(2), pp.395-412. Kerr, S. and Rifkin, G. (2013) Reward Systems: Does Yours Measure Up?.USA: Harvard Business Press. Myatt,M. (2015) Marissa Mayer: A Case Study In Poor Leadership. [Online]. Available at: https://www.forbes.com/sites/mikemyatt/2015/11/20/marissa-mayer-case-study-in-poor-leadership/#4e38a9ab3795 (Accessed: 16 August 2016). Onyekwelu, R.U., Okpalibekwe, U.N. and Dike, E.E. (2015) The Bureaucracy And The Challenges Of Policy-Formulation And Implementation: The Nigerian Experience..Arabian Journal of Business and Management Review (Oman Chapter),4 (10), p.12. Rosin, T. (2015) Key issues with Amazons corporate culture. [Online]. Available at: https://www.beckershospitalreview.com/hospital-management-administration/9-key-issues-with-amazon-s-corporate-culture.html (Accessed: 16 August 2016). Vandichel, M., Hajek, J., Vermoortele, F., Waroquier, M., De Vos, D.E. and Van Speybroeck, V. (2015) Active site engineering in UiO-66 type metalorganic frameworks by intentional creation of defects: a theoretical rationalization.CrystEngComm,17(2), pp. 395-406.
Saturday, November 30, 2019
When It Rains It Pours Essays - When It Rains, It Pours, Shine
When It Rains It Pours As I sit here listening to it fall on my window sill I feel a shade of darkness come over me. I walk outside to feel it falling on me. As I life my face towards the heavens to feel it falling on me I have this dark feeling of dred. For me, rainy days and nights make me feel sad inside. I get depressed and want to stay in the house in bed. Whenever it rains I usually come downstairs and look out the window, only to see if my car is still in front of my door. As I stare at the sky, I think to myself, it's going to rain all day. But still, I thought, the sun could shine anyway, bringing with it the spring flowers that smell so lovely, the green grass, the blue sky, and the white clouds. Oh well, just a thought. I close my curtains and go back upstairs, I get back into bed and try to sleep. Sleep eludes me because I am thinking about things like life death, and money. It begins to pour and as the rain falls harder and hevier, I feel myself begining to fall asleep. Rain is like life, it comes and stays a while. Rain is like death, when it's time to stop it knows. Rain is also like money, when you have a lot of it, it pours. I dream of the day when the rain will go away, but until that day, I will listen to its drops on my window pane. Bibliography None needed
Tuesday, November 26, 2019
Self Defeating Behaviours Essay Example
Self Defeating Behaviours Essay Example Self Defeating Behaviours Essay Self Defeating Behaviours Essay They go on to qualify this as Those who engage in a repetitive cycle of failed attempts to fulfill a core human need s range far and wide. For example, a child may be determined to gain attention through naughty behavior, initially this may be positive attention, later negative attention but attention all the same. Perhaps an adult avoiding work they are not looking forward to until it becomes an excessively stressful situation; proving to themselves that it was going to be stressful anyway. It may be someone in repeated abusive relationships or a sports professional who outperforms at home and underperformed in competition. It is, in away, a maladaptive coping strategy. In a positive sense, we would SE ego defense mechanisms to cope with certain situations. However, the mechanism is no longer effective when the outcome is negative for the individual. This cyclical process rotates around an expectation of a negative nature can be either sustained or worsen over time. Self-defeating behaviors ensure we fail to reach our goal(s). Perhaps we are scared to be successful or the process of change is more painful than the end result. Many self-defeating behaviors are managed perfectly well and may never need support of a counselor. Many may be simple unconscious efforts to ensure we gain the desired outcome (I. . Lateness to the interview of a job that doesnt appeal). However, a client may finally decide a change is required. The client may not perceive they themselves have an issue with their mindset or behavior. Mostly likely belief that an outside factor is causing an issue. Types of SOB Psychologists key to the research into Sads include Banister, Ocher and Burglars. The list of types of SUB are lengthy. However, Banister has outlined the some simple classes: Primary Self-Destruction This group includes individuals who intentionally choose an action that will bring harm to themselves. Masochism forms part of this group. De-railing activities may include self-harm, eating disorders, addiction and attempted suicide. Its important to note that anyone falling into this group is referred to their GPO for their primary care plan. [Psychosis. Com -? Self-Defeating Behavior] Trade-off Also known as Self-Handicapping. Creating a balance where in causing harm whilst seeing a beneficial output. Ultimately, the cost outweighs the gain. Most obvious involving health; over-eating, drinking, smoking. Less obvious may be avoidance; such as work or social interaction. A major player in this area is procrastination. Anyone falling into this group may or may not be aware of this trade-off. They do not intend to cause harm to themselves, believing negative affects are long in the future or change is too costly. (Banister) The advantage of giving yourself a handicap is that you can have the illusion of success without having to risk losing it. (Burglars, 1987) Counterpart active Strategies Has no intention of causing any harm to themselves, aiming for a positive outcome. Perhaps a misjudgment in capability or situation. Behaviors formed over time that may have originally been successful. The behavior becomes an automatic thought or response to a situation even if it gains a negative outcome. Choking under pressure is an example. Require careful handling as awareness of performance challenges can further exacerbate self-esteem issues that caused the SUB originally. (Banister) Treatment Models The two models we are looking auto treat are: H. I. N. D. S. I. T. E Honesty, Identification, New Choices, Intervene, Decision, Select, Transition and Empower T. I. M. E Temporal, I ntervene, Multi-modal, Empathetic Using both these models for treatment plans, it becomes clear that both are relevant. Using HINDSIGHT without considering a multimedia approach or originating issue seems unrealistic. Similarly, using TIME without considering the clients honesty or empowerment also seemed unrealistic. Additionally, the subject matter is not an end to end process but more a cycle. Recognizing a first time fix may not often happen, Ive merged the models into one cyclical model (below). The model considers that there may need to be reassessment at any time given a change of information, model, tool and level of success. It is not meant to signify a constant cycle of solution/ resolution, but rather recognize the journey. Figure 1: HINDSIGHT and TIME Models from Chrysalis Courses. Z Fosters interpretation. Within each of the sections, the counselor needs to make a choice appropriate to the client. Maybe starting with ACT to support open conversation; understand client goals, history, values, beliefs, rationale for change and so forth. Equally, psychoanalysis may be used if the issue clearly has roots in the development. Perhaps a Thought Record to identify patterns of behavior ready for the next discussion. However, an easily bored client may need such exploration done during a counseling session as recording issues may feel back facing and counterproductive. Modality may be key; they may like to draw a picture instead of writing a diary. The models above give a path to follow, a guide. Eke many paths; it will not always be a straight line, it may be that the client and counselor need to stop and check their direction or backtrack to take another path. The methods used will always need to reflect the individual. Whilst it can by cyclical, it must not remain so, intervention and challenge to help the client look to their ultimate goal. Some Considerations during Treatment Expectations of the Client Regardless of whether the client is feeling wronged or on a journey to change a belief, expectation is part of the discussion. Honesty is key, but also understanding what can and cannot be influenced. The Circle of Influence can be a useful tool. It can be discussed or printed, depending on modality and retained for reassessment. Here is a version below: Source: Z Fosters interpretation of Circle of Influence The worry tree HTTPS://bridegrooms. Files. Wordiness. Com/2014/07/worrywart. Ping Relapse and Cost of Change -behavioral change is superficial if not accompanied by an alteration Of perception and increase in social interest. Dryden) A challenge in changing any SUB is the price a client pays for change versus the true benefit gained. Behavior can turn into a habit based on a long standing belief system. The client will find it easier to take the well worn path, defaulting to the familiar. Stress or tiredness may exacerbate this. Similarly fear, anger, frustration. The counselor also needs to understand the knock on effect of change to family, friends and colleagues. Understanding the root cause of feelings and how these are restricting change are key. The counselor needs to help the client be open to identifying conflicts when hey arise; understand them and looking to manage them. The two models outlined in HINDSIGHT and TIME both clearly show this journey; demonstrating that there may not be one, but several ways to address a problem. Going through a process of exploration may reveal the best option for the client. I say may, as I?s equally likely that the client does not want to effect a positive outcome and may want to prove that the process will not succeed in support of the SUB. Emotional Desegregation Supporting awareness of where you can/cant ethically treat a client. This scale refers to: an emotional response that is poorly modulated, and does to fall within the conventionally accepted range of emotive response [Wisped Emotional Desegregation] Those who cannot regulate their emotions; in particular strong outbursts or physical aggression may need additional support via the GPO. It may be symptomatic of disorder(s), chronic maltreatment or brain injury. If in doubt the counselor must always take advice from their supervisor. External Factors Obvious factors may include alcohol, drugs, smoking, abusive or unhealthy relationships. Perhaps the clients living circumstances are difficult or dire. Perhaps dealing with a seriously ill loved one or supporting someone dealing tit any of the above. Addiction may be to gambling or even technology; a person may be disconnected from the world around them, but believe they are fully involved using social media. If a client has been abused or raped, caution is required as to how much past can be delved into and how soon they are willing to share. Painful memories may require the counselor to primarily focus on future goal and change in behavior. When looking to make changes to an SUB that has sustained someone, albeit negatively, these factors need active consideration. As always, supervision is key. SUB Relationship to Theory Whilst many theories may be used as part of TIME or HINDSIGHT, here are some connecting thoughts. Not an exhaustive list as there are many tools and theories: Transactional Analysis: Mode in support of SUB (I. E. , parental mode, perhaps moral superiority over being wronged). Psychoanalysis: Relating back to an unresolved crisis at a key period. Not just related to childhood, includes adult crisis (I. . , a failed marriage leading to fear of rejection). Personality: Fundamental personality of a client (I. E. Cognitive may be more self-aware of behaviors; sensory may test how change goes for them and what results hey SEE or FEEL). Client Centered: Understanding past history, opening up discussion, create trust and empathy. May be less effective to instigate change itself. Cognitive: Limiting or damaging beliefs. Clients generally believe the harming factor to be external, but discover during counseling that actually they need to change all or part of a belief. Behavioral: Conditioning of an individual. (I. E. , the perfectionist may have come from parental conditioning). Includes Fight/Flight/Freeze conditioning (amazedly changes). CB and similar: Culmination of above; tools and theory that can be used to instructively build a way forward for the client. Also consider ACT to change conditioned response. REBUT in particular came up as a strong framework for Sods. SUB Relationship to Intervention Validation/Challenge:Asking the client to explain the reasoning behind their beliefs this may need to be cyclical to dive down to the originating belief. Reflection:Repeating what the client has said to help them see their approach in a mirror and develop discussion around its validity. Rehearsal: Recreating a situation where a situation that involves the SUB is created to help understand its process for discussion. Could be utilized with Guided Imagery or Role Play below when looking to make changes. Guided Imagery:Cognitive behavioral technique shown to be effective in helping individuals learn to modify behaviors. In particular, working through the outcome of a changed goal. [Encyclopedia of Mental Disorders] Story-boarding: A step forward from the guided imagery above. A visual story of situation. Role-Play: Allowing the client a safe environment in which to practice any changes and allowing the client/therapist to test methods that may challenge any change. Conditioning: Several methods including placing the client in a situation fully flooding) or progressively. Also reward or punish through changes (this last one not deemed to be a strong method). Thought Record: Understanding when, where, who, feelings, hot thoughts, values. In order to reflect, understand and discuss options. Materials: TO support a clients consideration of belief, challenges and changes. Poems, stories (both real and fictional), even online materials for those who prefer, such as happily. Com This list is certainly not exhaustive and at the risk of sounding like a broken record, approaches would have a regular check and balance via supervision o define the most beneficial approach for any given aspect of the treatment. Conclusions If refer to a quote at the start of this paper may be vulnerable to mental health difficulties such as depression, anxiety, social isolation, or compensatory exterminating problems (Browns and Hartley) in relation to Sibs. Couple this with a quote from a McKinney paper Changing individual behavior is increasingly at the heart of healthcare. The old model of healthcare -? a reactive system that treats acute illnesses after the fact -? is evolving to one more centered on patients, prevention, and the ongoing management of chronic conditions. (Dixon-File) What are the wider social implications of self-defeating behaviors? Modern society with it benefits and comfort also brings with it an ill; expectations, excess, treatment of one another resulting in maladaptive coping strategies. Such stresses can lead to ill health or even mental disorders over time. Of course, an SUB may also simply be a symptom of a disorder. Gaps have to be to broad shoulders of the T in terms of knowledge. Perhaps the INS requires a training system to consider the broader information from a patient and avoid repeated referrals to different specialists? How would the health service do this? A GPO may see that a patients physical symptoms and/ or stress may be exacerbated by a behavioral issue. Review by specialists to decide upon a holistic approach that may include a mental health specialist such as counseling. Still even if talking therapy is identified, the client/patient needs to want to make a change. Take social avoidance as an example. Low self-esteem and/or personal experiences may have led to a maladaptive coping strategy. This may carry with it secondary issues around lack of exercise, eating habits, and self- dedication or more seriously self-harm. History and originating factors may include conditioning developmental crisis or a specific trauma. They could be under great pressure from relatives/friends to resolve the issue or even conversely supporting the belief that this avoidance will not change. Understanding the reason a client wants to change, the originating cause(s), emotions, beliefs; the counselor and client may then look at understanding an ideal goal/outcome. The therapist may need to consider CB/ACT/REBUT and tools such as a worry tree or goal ladder to help the client find a route forward. Role-play to create a safe environment in which to test scenarios and of course expectation setting that there will be positive and negative experiences whilst the best path is found. Nothing is perfect, but what the above thought process shows is that for any given SUB, there could be many causes, factors and results. The treatment of any SUB brings together all the models we have learnt and key intervention skills to be used. It is also important to remember we can only deal with what the client presents us. It may be that a client is struggling with a task because they have been asked to do something beyond their means rather than they are sabotaging themselves. One can only challenge and reflect with the help their client to consider their statements and honesty. Finally, feel a health warning is again required; a counselor has a great deal of influence once they have understood a client and are entrusted to help with change. The client will want direction. The counselor must be mindful of the clients desires, whilst we will challenge a client, we must not lead them by our own compass but instead support them in finding their own way.
Friday, November 22, 2019
Spanish Words Meaning Half
Spanish Words Meaning Half The English word half can be translated to Spanish in several ways, depending on, among other things, what part of speech it is used as. Medio (Adjective) Medio is used as an adjective, and as such it agrees with the noun it refers to in number and gender. Examples El edificio ocupa una media manzana. (The building occupies half a block.) Contiene sà ³lo 103 calorà as por media taza. (It has only 103 calories per half-cup.)Es medio hombre, medio vampiro. (Hes half man, half vampire.) Pasaban las horas y las medias horas tambià ©n. (The hours passed, and so did the half-hours.) In some cases, the noun that medio (or one of its variations) refers to can be omitted. Examples Hay tres clases semanales de una hora y media. (There are three weekly classes of an hour and a half.) Necesito una cuchara y media de azà ºcar. (I need a spoonful and a half of sugar.) Medio (Adverb) Medio also is used as an adverb, usually referring to adjectives. In standard Spanish, it is invariable, not changing in number or gender with the adjective it refers to. (In some areas, it is not unusual in spoken Spanish to change the form of medio to agree with the adjective, but such use is considered substandard.) Examples à ¿No ser una de esas mujeres medio locas? (You wouldnt be one of those half-crazy women?) Siempre te veo medio borracho. (I always see you half-drunk.) La tarea est medio hecha. (The homework is half-done.) A Medias A medias is a phrase that can function as either an adjective or adverb. Examples Accesibilidad a medias no es accesibilidad. (Half-accessibility isnt accessibility.) Esa informacià ³n contiene verdades a medias. (The information contains half-truths.) La mirilla me permite ver a medias la silueta. (The peephole lets me half-see the outline.) Comprendo a medias muchas canciones en inglà ©s. (I half-understand many songs in English.) La Mitad La mitad, which often means middle, can also be used as a noun to mean half. Examples El vino rojo reduce a la mitad el riesgo. (Red wine reduces the risk to half.) Replantaremos la mitad del cà ©sped. (We will replant half the lawn.) Cada segundo se crea un blog nuevo, pero solo la mitad permanecen activos. (Each second a new blog is created, but only half remain active.) à ¡Cartuchos de impresora a mitad de precio! (Printer cartridges at half price!)
Thursday, November 21, 2019
Topic - An Exploration of My Career Choice dentist Essay
Topic - An Exploration of My Career Choice dentist - Essay Example Dentists are skilled professionals and they contribute to the well being of the society as well. Many dentists also provide free service to the needy poor people showing the humble feelings engraved in their mind during their education. Another advantage of being a dentist is that dentists do not have to work under some other person and they can be their own boss. Since they are self employed they can easily manage and balance their professional and personal lives in a proper manner. Dentists would be in big demand in the coming future mainly because of the modern and stressed lifestyles of the individuals. People would need dentists to maintain their oral hygiene and for keeping their teeth free from dieses in order to avoid any dental problem in the future. As per the information available on the website of world dental federation, there are approximately 1,36,000 dentists working in USA and the demand for them, would only increase as the number of oral problems in the younger gene ration is the highest among the developed world. Dentistry is a profession which is changing and evolving rapidly. Dentists are required to treat patients with a variety of dental issues like teeth scaling, gum dieses, filling and many more.
Tuesday, November 19, 2019
High Fiber diet and regulation of oncogenes Research Paper
High Fiber diet and regulation of oncogenes - Research Paper Example Statistics reflecting the estimated cases of cancer and deaths caused by cancer in the United States have also been taken into account, so as to further strengthen the relevance of the topic. Oncogenes are proto-oncogenes turned bad -- genes that have undergone mutations (American Cancer Society, 2011); mutations are changes in the makeup of a geneââ¬â¢s building blocks, DNA (American Cancer Society, 2011). According to the theory of gene mutation, carcinogen interaction with deoxyribonucleic acid leads to irrevocable genetic changes (Devi, 2005, p. 18). Even a minute alteration in the arrangement of these building blocks can create a strong negative impact (American Cancer Society, 2011). Normally, proto-oncogenes are responsible for the encoding of proteins, which promote cell division and impede cell differentiation (Chial, 2008). On the other hand, these mutated proto-oncogenes ââ¬Å"typically exhibit increased production of these proteins, thus leading to increased cell division, decreased cell differentiation, and inhibition of cell deathâ⬠(Chial, 2008). The aforementioned process leads to cancer (Chial, 2008); hence, there is a need to regulate these onc ogenes. A ââ¬Å"diet high in fiberâ⬠is made known to have a considerable impact in the shrinking of predisposition to ââ¬Å"colorectal cancerâ⬠(Doheny, 2011). Doll and Peto were the first to highlight the existence of a link between diet composition and cancer -- an example of which is high-fiber diet and its effectivity in chemoprevention (as cited in Devi, 2005, p. 21). Carcinogenesis begins with initiation as normal genes are exposed to carcinogens (Devi, 2005, p. 16). After which, promotion follows -- a stage wherein the gene is repeatedly exposed to stimuli (Devi, 2005, p. 17). Thereafter, progression occurs; this is the proliferation of the mutated gene (Devi, 2005, p. 17). Devi
Saturday, November 16, 2019
Providing equal opportunity for employment Essay Example for Free
Providing equal opportunity for employment Essay RECRUITMENT GUIDE Chernââ¬â¢s will provide equal opportunity for employment to all persons regardless of any discrimination based race, color, sex, religion, origin, age or disability and will strive to achieve full and equal employment opportunity throughout its organization. Steps 1)Identify Job openings through human resource planning/ strategic plan. Any Employee resignations/terminations could be helpful in identifying any internal job openings. 2) Develop position requirement by specifying job description/ job specifications. Identify job duties and responsibilities in it keeping in mind essential functions of the job which are critical for the position (minimum requirement or any preferred qualification). 3) Develop the recruiting plan for posting period and placement goals and implement it. 4) Post the position and build the diverse pool of application. Develop and use application forms- One type of application form that can be used to predict performance is a biographical information blank (BIB) also known as biodata form which is a detailed job application form requesting biographical data found to be predictive of success on the job, about the background, experiences, and preferences. Respond is the score. They are good as they are difficult to fake. 5) Review application material and develop the short list. Recruiting from within the organization ( As Chern\s believes in internal recruiting so they could use different internal recruiting methods like Job posting( Notifying current employees about Vacant positions. Alternatively, Skills inventories ensure that internal candidates are identified and considered for transfer or promotion when opportunities arise). Some of the outside recruiting sources could be employee referrals as employees get bonuses if they refer someone. Alternatively, contacting former employees someone who already has worked with a company and had better knowledge of its culture and expectations. Educational institutions and online recruiting are best when the budget is low. One of the priority could be to hire a more diverse group. 6) Interview selected applicant- ask the only job-related questions, document selection process. The interview process is crucial. The approaches described below are simple, good practice and are relevant to the majority and minority candidates. * Develop questions based on the required and preferred skills and qualifications listed in the Job Description (JD). Candidates will respond differently based on work history, experience and skill level. * Be sure to ask the same set of core questions, listen carefully and allow candidates to respond adequately. Be prepared for candidates questions. The primary objective of the interview is to determine if the candidate can perform specific duties. * Take good notes during the meeting and immediately after, documenting the responses and job-related criteria. * Review duties and responsibilities of the job using the JD, individual qualifications, work history, relevant experience/training/educational background, career goals, travel requirements, equipment used and facilities, hours required, attendance requirements, performance expectations, any on-the-job training and staff development opportunities. * Identify potential management candidates clearly on interview notes. 7) Select finalist and verify job-related credentials- conducting reference checks 8) Make contingent job offer- request background check and education verification. 9) Close the notice of vacancy. 10) Schedule and conduct new employee processing. B) INCREASE FAIRNESS PERCEPTION When recruitment process is fair, and recruiters treat all applicants honestly and respectfully, it improves the chances of applicants accepting an offer for the job. The recruitment process should be relevant to the job and be consistent across all applicants. Make sure hiring is done to fill a real vacancy. It should be easy for candidates to apply.Also, explain the recruitment process to the applicant and give them the opportunity to show why they should be hired. Clear job description could help avoid discrimination of any sort. All applicants should be treated fairly throughout the selection and hiring process. High levels of fairness maintained throughout the recruitment process give Chern the best chance of recruiting top talent. Keep applicants informed of their progress or lack of progress through the process. Interviews should be conducted using standardized, approved methods with all questions to be predetermined by management. According to Stan M. Gully and Jean M. Phillips, authors of Strategic Staffing, there are three types of perceptions of fairness that applicants can feel related to a companyââ¬â¢s recruitment and selection process. These are distributive, procedural and interactional fairness. Distributive is similar to how fair an applicant feels the hiring or promotion system is. Procedural refers to candidates beliefs that a companyââ¬â¢s policies and procedures that guide the hiring or promotion decision were fair. It Includes the screening tools, tests, interview process as it relates to personality or integrity tests. Interactional fairness has to do with an applicantââ¬â¢s perception of treatment during the hiring process. If an applicant is no longer considered to be hired, they s hould be informed about is as soon as possible. Candidates feel important and create a positive image for those companies who follow them up on their applications and interview. When these things do not occur, the employer may find that there have been negative spillover effects as a consequence. When someone has a positive experience, he or she tells others and view the organization in a positive light. The same is true with a negative experience. The issue is that when someone does have a negative experience, he or she is much more likely to tell others about the experience and to discontinue association with the company. A good recruiter should be open to giving as well as receiving feedback. When using internal or external recruiters, Chern should ensure that the recruiter possesses characteristics that support candidates having a positive experience. These include being familiar with the position as well as the company. A recruiter who cannot answer questions about the job they are recruiting for or the company appears incompetent to the applicant, and this image is then attached to the company as well. Active listening skills, enthusiasm, intelligence, and trustworthiness all reflect well on the company. C and D) EMPLOYER BRAND Chern\s should define its mission and values that would flow through its employer branding communications. An ideal branding mission would be to inspire and influence others to connect with organizations core values. Like, Creating an environment where everyone feels welcome. Numerous methods could help in branding. Use of technology Digital marketing could attract new applicants as well engage and to retain the old one. Use of social media like facebook, twitter, and other sites helps the company to attract talent and reach masses. Employees who perform well and are there in the company from long can share their experiences through these sites or create their blog to let new candidates know what their experiences and success and failure stories have been so far. It would help talent connect and understand company\s culture. Photographs of any main events or about company\s environment could also be posted to drive traffic and interaction. It provides clear view of the organization. Communicating the brand image to employees from recruitment, into orientation and throughout their time with Chernââ¬â¢s will lead to the stronger brand image in the industry. It creates a positive image in their mind and makes them feel valued. What does company stand for should be listed on career page, known by all staff? Promote the family-oriented image the company holds with current employees and provide benefits that fit their needs will support the brand image. Having this firmly rooted family oriented foundation is the structure that supports employee empowerment and provides evidence of how the company values their people. When employees can understand the direction of their employer, see evidence that the employer cares about their well-being, they provide the best word of mouth advertising.
Thursday, November 14, 2019
Future Of Education :: essays research papers
Technology and the Future of Formal Education The responsibilities for the formal preparation of students for education in the future are dynamic and diverse. What priorities are most important for the future of the Australian education system? The mission statement of The Cathedral School is to be a caring, Christian community in which students are challenged and inspired to explore, learn and grow so they will be equipped to make wise decisions as informed members of society. The Aims of The Cathedral School is; To be a centre for academic excellence. To encourage an understanding that the spiritual and moral aspects of life are central to our humanity. To affirm the unique worth of the individual. To inspire our students through creative, purposeful, enjoyable learning to reach their full potential. To develop attitudes which are anticipatory, visionary and reflective. To educate our students to be discerning, sensitive and responsible. Both the mission statements as well as the aims are very thorough, but they lack the understanding of the information age. They do not mention technology or the future ahead. The change to the culture of the classroom environment with the introduction of technology is a serious matter to look at. Overall the introduction of technology in the classroom is a great benefit to students, giving them access to word processing applications, as well and access to the World Wide Wed and CD-ROMââ¬â¢s. This large amount of knowledge flowing from the computer to the brains of the students is very overwhelming. Students will have to learn how to sift though this large amount of information to find what is important, trust worthy and also most importantly, relevant. The importance of information technology literacy in the information age is a vital life skill. In order to be able to handle and access information a student will need to have the ability to use a computer well. If a student has not had experience with computers, it will seriously disadvantage them in their study as well and the classroom environment. The role of technologies distance education is an ex citing and interesting topic. Information can be sent and delivered in seconds, which breaches the gap between teachers and students. They are always new products becoming available to help in the advancement and ease of distance education. One major problem with the use of technology is the cost element. To establish a network of computers and information databases to be used by the average student is a extremely large task.
Monday, November 11, 2019
Beauty Is Skin Deep
Beauty is Skin Deep Abstract Beauty is skin deep; refers to the outward beauty of a person. We know and realize that a person can be beautiful on the inside. A person with a beautiful mind, we can say him/her as a nice person. But when we listen something beautiful we generally indicate that something outward appearance. So beauty is skin deep; this statement tries to highlight that personââ¬â¢s outward appearance counts for nothing but it is what lies beneath the skin, the real person himself or herself is what actually matters.And I believe the underlying message of this saying is true. In my research I tried to justify this statement by applying different theories and real life examples. I tried to see what people think about the definition, dimension and criteria of beauty and also tried to know how they perceive it in their lives. After doing research I have confirmed that this statement is justified ethically because most people had gone with my opinion. Table of contents It emsPage no. Introduction & background 4-7 Methodology8 Data analysis & presentation8-10 Different theories11Real life examples11 conclusion12 Appendices13-14 Reference list15 Introduction & background Beauty means a person whose physical appearance would be appealing to a majority of people. Many people think that a person is only beautiful by their outside appearance such as weight, height, hair length, or face complexion. They do not pay attention to the important characteristics that make and mode a person. They feel that beauty is based on appearance alone. But on the other hand think differently. But some people think beauty is all about what is on a personââ¬â¢s inside.Inside beauty consists of the personââ¬â¢s love for themselves, their love for others, and lastly their personality. All these things create a beautiful person. In short beauty is- 1. A combination of qualities, such as shape, color, or form that pleases the aesthetic senses, esp. the sight. 2. A combinati on of qualities that pleases the intellect or moral sense. Quotes about beauty- Beauty is truth, truth beauty,ââ¬âthat is all. Ye know on earth, and all ye need to know. (John Keats) Beauty is but a flower Which wrinkles will devour. (Thomas Nashe) There is no cosmetic for beauty like happiness. Marguerite Gardiner) All the beauty of the world, 'tis but skin deep. ( Ralph Venning) From a study we found that â⬠¢Seventy seven percent strongly agree that beauty can be achieved through attitude and other attributes that have nothing to do with physical appearance. â⬠¢Eighty-nine percent strongly agree that women can be beautiful at any age. â⬠¢Eighty-five percent state that every woman has something about her that is beauty. This study shows that two thirds of women strongly agree that physical attractiveness is about how one looks, whereas beauty includes much more of who a person is.Women rate happiness, confidence, dignity, and humor as powerful components of beauty, along with the more tradition attributes of physical appearance, body weight and shape, sense of style etc. Researchers have found that good looking students get higher grades from their teachers than students with an ordinary appearance. 1. Begley, S. (2009). ââ¬Å" The link between beauty and gradesâ⬠Newsweek. 2. Courtney, V. (2008) ââ¬Å"Focus on the familyâ⬠. ââ¬Å"What is Beauty? â⬠B Publishing Group. Furthermore, attractive patients receive more personalized care from their doctor.Studies have even shown that handsome criminals receive lighter sentences than less attractive convicts. Studies among teens and young adults, such as those of psychiatrist and self-help author show that skin conditions have a profound effect on social behavior and opportunity. How much money a person earns may also be influenced by physical beauty. One study found that people low in physical attractiveness earn 5 to 10 percent less than ordinary looking people, who in turn earn 3 to 8 percent less than those who are considered good looking.Discrimination against others based on their appearance is known as lookism. The topic is too some extent controversial. Because some people say yes beauty is only skin deep nothing much more. On the hand, some say that although beauty is skin deep but it has much more significance in our lives. Their opinion is beautiful people are always treated beautifully. So they become compassionate individuals who treated others well. Some people give their opinion neutrally. There are some opinions of people based on some secondary sources.Agreeing to the statement some said if someone looks beautiful on the outside that does not mean they will also beautiful inside also, they might be so despicable in the inside, or if someone is very ugly, may be nice in the inside. It is like the saying: Don't judge a book by its cover, instead, donââ¬â¢t judge a person by its cover. Some people directly and clearly said that the only thing should matter about a person is their personality. Personality is the main factor which makes a person beautifully. 3. Lorenz, K. (2005). ââ¬Å"Do pretty people earn more? â⬠CNN News, Time Warner. 4. Coast, P. (2009).Image Survey Reveals: Perception is reality when it comes to teenagers. PRNewswire. On the contrary to the statement Social psychology disagrees. It says that beautiful people actually are friendlier and nice. It is known that we subconsciously consign positive features such as friendliness and intelligence to beautiful people. Generally people treat these people nicer than treat others. So the result of having been beautiful and therefore nicely treated children they develop a positive self-image and they become mature, thoughtful, compassionate individuals who can easily treat others well as they have learned others treat them.In this way this beautiful people become friendlier and nicer than less beautiful people. Some people disagree with the above thinking. They think that people who experience little difficulty he/she can often become incredibly uncharitable, self-centered individuals. Some people gave their opinion in the light of their experience. They said if someone look factually, it can be noticed that at school when there is done a drama topics on this, the words beauty is only skin deep, it implies that beauty cannot be on the inside. So if someone has beauty, it will only be on the inside.But if someone is not beautiful on the outside, then he/she can't be beautiful on the inside either as well. Methodology For my research purpose, I have divided the data collection procedure into two parts. I have used primary data to get the real picture of peoples mind. I have also used secondary data to collect various types of information about my topic. Primary data I did a survey on some 20 people where there were men and women of different ages, income and different educational background. For doing this I designed a questionnaire wit h different types of question which eventually helped me to answer of my research questions.Secondary data For my secondary research, I used web blogs, online articles, and online magazines, different theories, abstract of research findings etc. Data presentation and analysis according to my research In my research I have tried to define beauty, its elements or characteristics and try to find out how different types of people perceive beauty. To the end I had been addressing the following research questions according to the Bangladeshi people. What is beauty? Majority agreed with the 2nd questionââ¬â¢s statement.They said that someone is really good looking but total jerk and a person with ugly looking but super nice, and then they would choose the ugly person who had a great personality. According to them the criteria to judge oneââ¬â¢s beauty should be his/her personality. Their logic was beauty is something which goes over time but oneââ¬â¢s inner beauty is something whi ch does not go over time. They think that beauty is something which includes happiness, confidence, dignity and humor. Few people went with the option c. According to them physical appearance is the first thing to see than the other options can be realized slowly over time.So they choose physical appearance as beauty. Beauty can gain genetically or not. Some people agreed with this statement and some did not. Some said that as beauty is the mixture of personality, humor, behavior, proper education and lastly the physical appearance so most of these cannot gain by genetically. People have to achieve those. On the hand some people said it can be gained genetically like height, complexion etc. How can anyone value the beauty or determination of the value of beauty? There are some interesting opinions which I have got.According to some peopleââ¬â¢s opinion especially maleââ¬â¢s to marry or to make a relationship they first see at the physical appearance of women. Few people said t hat physically beautiful persons are self-worth; they think they are prince or princess and deserve to be universally treated better than anyone else. Sometimes they believe they have the right to treat others like dirt. So according to them most physically beautiful persons are bad in relationship. Some people said that most beautiful people are good in their relationship as they are treated well by others in their lives so they also learn to treat others properly.Some people of my survey responded neutrally as they choose may be! According to some people they want to marry someone who has all the criteria in the person. Some people said personality is very important as a good personality holding person can be understanding, friendly, compromising which is very important to stay together. They believe that outward beauty might be disturbing when he/she cannot do compromise or not be understanding. Among twenty peoples, four peoples said that they got preference sometimes like they easily got attention in class from the opposite sex.Seven peoples said that they never got this type of preference. Nine peoples said that they are not sure about this matter. Eight peoples said that they got refused by others but they are not sure for which reasons. Four peoples said that they refused others for this reasons. And the rest of the people said no, they did not refuse otherââ¬â¢s proposal or did not get refused by other for this reason. Beauty is skin deep- agree or disagree. Majority agreed with this statement. Their logic was beauty is something which comes first in front of someone.So for sometimes it carries some significance but ultimate beauty is the inner thing which never goes with time. They said outward beauty is superficial thing. But some people choose the third option. They said that beauty is something that depends in the eye of the beholder. Different theories Beauty is skin deep- this phrase can also be justified by some ethical theories. Ethical the ories are the rules and principles that determine right and wrong for any given situation. And the normative ethical theory is something which proposes to prescribe the morally correct way of acting.Here, Beauty refers the inner beautifulness of a person which refers to the behavior, dignity, proper education, confidence, humor, inner happiness, faith etc. Good behavior, self-confidence, good sense of humor, respect to others, truthfulness, faith, good education makes a person beautiful and this beauty comes through the way of morality. If there were no ethical and moral issues in our lives, then what is right and what is wrong we could not understand and could not identify who is good and who is bad. Ethical theories have given that guideline which differentiates between right and wrong.A person has morality and ethics cannot do whatever he wants, he maintains all his relationships properly, his ethics always obstacle him to do wrong things. In thus way a person with ethics become a beautiful person. Real life examples From my experience I can say that beauty is only skin deep. My mother is not a beautiful woman but my father loves her a lot and they lead their life happily together. I think and can realize that itââ¬â¢s not the beauty rather than simplicity, understanding, sacrificing, and intelligence are most important issues which make them happy in their married life.I can recall some of my relatives who divorced. My maternal cousin, married his girlfriend who was very beautiful lady, but they divorced after highly three months of their married life. I surprised how they took the decision, how they lose their love to each otherâ⬠¦ Now I am going to tell one of my friends name Siddiquea who is black and fat also. But she is the nicest person I have ever seen. She is polite, intelligent, reliable, friendly, truthful person. Every person of her known likes her a lot. She is the most respectful person to them.Whenever i see her, I see a smiley face an d I surprise how she could hold it all the times. And I can say that beauty is only skin deep Lastly I can strongly say beauty is skin deep when I turn into my personal life and see my beloved person who always gives me this realization. Conclusion In the conclusion, if we think for a while about the beauty and hear from someone that you are beautiful then we must fall in confusion that is he/she indicates it as inner beauty or outward appearance. Mass media and modern culture have snatched the authentic and proper definition of beauty.Beauty is defined by God and God alone. He sets the standard for beauty and gives us clues throughout Scripture as to what defines a beautiful woman. But unfortunately many people cannot get the key component which is faith. It determines a personââ¬â¢s happiness, confidence, humor and dignity. It is just as the Proverbs 31 passage concludes, ââ¬Å"Charm is deceptive, and beauty is fleeting; but a women who fears the Lord is to be praisedâ⬠( prov. 31:30). Through the research it is found that people believe in oneââ¬â¢s inner beauty and it is the main quality of someone.But they also mentioned that outward looking or physical appearance is getting first priority in all the sectors in our lives as outward beauty comes first in front of people first and then his/her inner qualities. Finally they also said that an ugly people can become a nice and beautiful person to others when he/she has good qualities because those good qualities make him/her extraordinary and respectful person to others. Appendices 1) Beauty is only physical appearance- a) Agree b) disagree 2) Beauty should be inner beauty of mind not physical appearance. a) Agree b) disagree 3) What should be the criteria of judging beauty? a) Physical appearance b) personality c) both 4) According to you which option/options will fall in the features of beauty? a) Happiness & confidence b) dignity & humor. c) Physical appearance d) a and b both 5) Beauty can gain only genetically. a) Agree b) disagree 6) Do you think physical appearance is very important issue to marry or to make a love relationship? )Yes b) no 7 )Do you think beautiful (physical appearance) persons are always good in relationship? a)Yes, always b) no, not at all c) yes to some extent d) may be, may be not 8) Do you think beautiful (physical appearance) persons are always bad in relationship? A) Yes, always B) no, not at all C) yes to some extent D) may be, may be not 9) Do you have any experience which helps to realize you that beauty (physical appearance) is more important? ) Yes b) no 10) Do you have any experience which helps to realize you that inner beauty of mind is more important than outwardââ¬â¢s? a) Yes b) no 11) Suppose you want to marry someone then what issues you will give more preference? A)Physical appearance b) family background c) personality d) all 12) Did you get any personal preference in any place like university, office, hospital because you are a beautiful lady or a handsome guy? ) Yes, always b) yes, sometimes c) no, never d) may be, not sure 13) Did you ever refuse someoneââ¬â¢s proposal of love only because he/she was not beautiful like short in height, complexion etc.? a) Yes b) no 14) Did you ever get refused by someone because you are not beautiful physically? a)Yes b) no 15) Beauty is skin deep. A) Agree B) disagree C) other opinion Reference 1. Begley, S. (2009). The link between beauty and gradesâ⬠Newsweek. 2. Courtney, V. (2008) ââ¬Å"Focus on the familyâ⬠. ââ¬Å"What is Beauty? â⬠B Publishing Group. 3. Lorenz, K. (2005). ââ¬Å"Do pretty people earn more? â⬠CNN News, Time Warner. 4. Coast, P. (2009). Image Survey Reveals: Perception is reality when it comes to teenagers. PRNewswire. 5. John Keats, Poems (1820), ââ¬Å"Ode on a Grecian Urnâ⬠, last lines. 6. Marguerite Gardiner, Countess of Blessington, Desultory Thoughts and Reflections (1839), p. 90. 7. Ralph Venning, Orthodoxe P aradoxes (Third Edition, 1650), The Triumph of Assurance, p. 41.
Saturday, November 9, 2019
Buddhist website
The future exploratory study will identify how the multimedia factors contributing to Human-Computer Interaction (HCI) ââ¬â graphic usage, audio/video usage, merchandise section, etc. ââ¬â affect Thai userââ¬â¢s attitude toward Buddhist website. The dissertation also seeks to determine whether the abovementioned factors make user to have either positive or negative or indifferent attitude toward the site. The study will employ a two-part qualitative methodology, and the results, it is hoped, will lead to more informed policies for the assessment of Thai userââ¬â¢s attitude toward Buddhist websites.This dissertation will employ heuristic and field research methodology to perform a high-level cultural analysis on Website design for the purposes of future research. The analysis of socio-economical and cultural issues (religion, Human-Computer Interaction, e-commerce, ethnography) relating to Website design is especially valuable from the perspective of the Thai-speaking Bu ddhist audience. Future research on the matters stated above is expected to clarify what kind of information people from the particular cultural region expect and how it should be designed.Literature Review Mayhew once compared a website to a book which anyone can display on The World Wide Web (WWW) which is ââ¬Å"a repository of public information and transactions created by the public and accessible to the public via the Internetâ⬠(Mayhew, 2003, p. 3). The characteristics of the WWW are tensely linked to the ones of the website. Any website incorporates multimedia data such as text, static graphics, sound, animation, movie clips and virtual spaces arranged as hypermedia documents.These are the ââ¬Å"documents that contain links to other pages of informationâ⬠(Dodge & Kitchin, 2001, p. 3). The key issue about a website is its interactive, multimedia and hypermedia nature. The present research should be inevitably wrapped around the principles of Human-Computer Interac tion (HCI), user interface (UI) design, website usability engineering, and their influences on the website users. Alty defined the goal of HCI as ââ¬Å"the efficient transfer of information between persons and computersâ⬠(2003a, p.100). According to Alty, HCI is [â⬠¦] a generic term that describes all the activities concerned with the research, design, analysis, development, implementation and evaluation of the interactions across the interface between computer applications and human beings (often called users or operators) who are interacting with the application. (Alty, 2003b, p. 228) An authentic website should be constructed according to the principle of user-centered design.It means that ââ¬Å"the needs, capabilities and limitations of the intended users [should be] properly taken into account during the design processâ⬠(Alty, 2003a, p. 100). Among the Internet user interface capabilities and constraints affecting usersââ¬â¢ perceptions Mayhew listed modem speed, browser capabilities, browser controls and interpreters, installed ââ¬Å"helper applicationsâ⬠or ââ¬Å"plug-ins,â⬠windowing, direct manipulation, and color (2003, p. 11).Within the context of HCI, a website utilizes output (text, graphics, sound, music, speech, color, animation, still pictures, moving video) and input (text [keyboard, handwriting], gesture [mouse, pen, dataglove, eye-movement], audio [voice or sound]) media to produce an effect on the user. Most literature investigates the tokens of user-friendliness in regard to a website (Mayhew, 2003; Mayhew & Bias, 2003; Opaluch, 2003; Boardman, 2004). Acknowledging the importance of this concept, Kurosu (2003) relied on cultural aspects of web usability such as ââ¬Å"cultural varietyâ⬠and ââ¬Å"depth of cultureâ⬠(p.48). The researcher utilized Suzuki's (1997) definition of the culture as ââ¬Å"the response pattern shared by some specific group of people that is shaped through interaction with the environmentâ⬠(Kurosu, 2003, p. 48) holding ââ¬Å"the response patternâ⬠as ââ¬Å"how people will interact with the Website,â⬠and ââ¬Å"interaction with the environmentâ⬠as ââ¬Å"the interaction with the Website through the PC environment, including the browser. â⬠Laney (1998) in his investigation of religious Christian Web sites relied on the Media System Dependency as well as uses and gratifications perspectives.Some researchers (Weeks & Goodman, 2003; Proctor & Vu, 2003) investigated HIC within the context of human information processing and perceptual-motor behavior, whereas the other group of scholars (van der Veer & del Carmen, 2003; Yoshikawa, 2003) emphasized the mental modeling as the core of HCI. Finally, Brave & Nass (2003) researched emotional implications of human-computer interaction. There is also a considerable body of research (Mayhew & Bias, 2003; Carey, 2001; Steinbock, 2000; Varey, 2001) dedicated to the issues of e-commerce a nd marketing relating to websites.Taken into account the field of the present research, reaction of Thai users towards Buddhist websites, the abovestated mechanisms and structures of HCI with a stress of user-friendliness should be analyzed within the religious and cultural context. The relation to culture in terms of geographical location is distorted and made complex within the WWW context (Couldry & McCarthy, 2004; Miller, 2004; Dodge & Kitchin, 2001; Kurosu, 2003). Geographical boundaries (the areas where people confess Buddhism, Thailand as a state unity) do not coincide with cultural zones (Thai cultural identity) and virtual areas (the WWW).On the one hand, Thailand is ready to enter the global community with its rather developed media network (Hamilton, 2002; Mccargo, 2002). On the other hand, the Thai national cultural identity is of introvert type with its ââ¬Å"assertion of distinctiveness in relation to a powerful external world of ââ¬Ëothersââ¬â¢Ã¢â¬ (Hamilton , 2002, p. 153). One should also take into consideration the cultural elements constituting the religion of Buddhism. Haynes (2003) stated that over 90 per cent of the Thais are Buddhists.In Thailand Buddhism is ââ¬Å"the sasana pracham chat, that is, the ââ¬Ëinherentââ¬â¢ national religionâ⬠and constitutes ââ¬Å"an ideological basis and political legitimacyâ⬠for the state (Haynes, 2003, p. 365). However, Haynes (2003) noted that the role of the state religion is flexible and ââ¬Å"open to debateâ⬠(ibid. ). Swearer emphasized the unusual orientation of Thai Buddhism towards ââ¬Å"[t]he cult of relics, images, icons, and amuletsâ⬠(2003, p. 10). The religion in Thailand became more ââ¬Å"secular and commercialâ⬠(ibid. ).The discussion seems especially interesting when religious issues are projected onto the virtual reality in the form of a religious website. Miller & Slater acknowledged ââ¬Å"the coming together of a widespread interest in the spiritual implications of the technology, found in some of the cyberutopian literature, together with an interest in the use of the Internet on the part of established religionsâ⬠(2000, p. 173). Laney (1998) noted that the simplification of web technologies and, thus, their cheapening contributed to the proliferation of religious websites.Unfortunately, the accessible literature concentrated on Christian websites with no comparison to other confessions. Last (2005) provided an interesting statistics on the Christian websites in regard to the goal of the website users in their accessing the religious websites. According to the source, 32 percent of the web-surfers are interested in religious news, 17 percent search for places to worship, 14 percent plan religious group meetings via the Internet, and 7 percent donate to charity with the help of the WWW.Besides, 11 percent of Internet users download spiritual music, 35 percent send online greeting cards, and 38 percent email spi ritual messages. Unfortunately, the statistics is rather modest in regard to Buddhist websites. Within the Thailand context, Hachigian & Wu observed such HCI problems as ââ¬Å"the lack of IT access in rural areas where most of the population lives, lack of literacy in English/lack of Thai content, incompatible systems in different parts of the government, and inadequate training of officialsâ⬠(2003, p. 88). Most of the Buddhist websites found by a plain search via search engines (Yahoo, Google, etc.) are written in English. Therefore, the present investigation is associated with difficulties in locating authentic sites for analysis. Problem definition It is true that literature about the WWW and general principles of website user interface (UI) design has grown lately. However, religious usage of websites is significantly underexplored. It is especially evident in regard to non-Christian religious websites. Religious website usage may contribute positively to the body of scho larly research on the motivations for religious Web use. The media being studied are Buddhist religious sites on the World Wide Web.Large investments are being made into the construction and development of religious websites on the Internet. A great proportion of Buddhist websites are written in English and seeks to meet cultural expectations of the Westerners. Laney (1998) once defined the problem for his investigation of Christian websites as the poorly researched motivations of the English-speaking visitors. The American scholar would be astonished at the ââ¬Å"black holeâ⬠in regard to the motivations of Thai-speaking web-surfers whose driving desires and emotions relating to Buddhist websites are unexplored even to a greater extent.The present project seeks specifically to provide an exploratory study of Buddhist Thai-speaking website users and their motivations for using the religious Buddhist websites. Cultural theory as well as Mental Models theory and HCI theory const ruct a complex framework important for the present analysis. In order to investigate Thai usersââ¬â¢ attitudes toward Buddhist websites the following theoretical framework was constructed. Three issues taken as independent variables are taken: graphics usage, audio/video usage, and e-marketing strategies in regard to Buddhist religious items.The first two issues are the types of output media whose effect on the user has been empirically proved. The issue of e-marketing is still being explored mainly from the perspective of user-centered design. A lot of elements may enter this concept including technical (e. g. , modem speed), user-oriented input (text, gesture, audio media), cultural (language, religion, country/nation) and other issues. The aforestated independent variables are supposed to affect (either positively, or negatively, or neutrally) the variable of website userââ¬â¢s perceptions.It is supposed here that graphics and multimedia elements do correlate with web-surfe rsââ¬â¢ emotions and attitudes. The second hypothesis is that religious background of a user (Buddhism) reinforces his/her positive/negative attitude toward Buddhist websites. In an effort to determine the presence/absence of correlation between website user design elements and Thai Buddhist users a revisit of previous implications of HCI and cultural paradigms is necessary. This research will attempt to provide a description of Thai Buddhism website usage.An additional purpose of this study is to identify the website design elements which positively/negatively affect the users of Buddhist religious websites. This study is an exploratory step in growing research on religious websites usage and the motivations for its use. Numerous studies will be required to obtain sufficient knowledge to fully understand this audienceââ¬â¢s motivations and preferences for utilizing the most modern form of mediated religion. It is hoped that the present project will provide a starting point an d contribute to the growing body of knowledge in regard to the Internet and its cultural and social significance.Bibliography 1. Dodge, M. & Kitchin, R. (2001) Mapping cyberspace. London, Routledge. 2. Mccargo, D. (2002) Media and politics in Pacific Asia. London, Routledge. 3. Boardman, M. (2004) The language of websites. New York, Routledge. 4. Dennis, C. , Fenech, T. & Merrilees, B. (2004) E-Retailing. New York, Routledge. 5. Steinbock, D. (2000) The birth of Internet marketing communications. Westport, CT, Quorum Books. 6. Varey, R. J. (2001) Marketing communication: An introduction to contemporary issues. New York, Routledge. 7. Miller, D. & Slater, D.(2000) The Internet: An ethnographic approach. Oxford, Berg. 8. Hachigian, N. & Wu, L. (2003) The Information Revolution in Asia. Santa Monica, CA, Rand. 9. Mayhew, D. J. (2003) The web as software. In: Ratner, J. ed. Human factors and web development. Mahwah, NJ, Lawrence Erlbaum Associates, pp. 3-19. 10. Kurosu, M. (2003) A cult ural comparison of website design from a usability engineering perspective. In: Ratner, J. ed. Human factors and web development. Mahwah, NJ, Lawrence Erlbaum Associates, pp. 47-59. 11. Mayhew, D. J. & Bias, R. G. (2003) Cost-justifying web usability.In: Ratner, J. ed. Human factors and web development. Mahwah, NJ, Lawrence Erlbaum Associates, pp. 63-87. 12. Opaluch, R. (2003) Usability metrics. In: Ratner, J. ed. Human factors and web development. Mahwah, NJ, Lawrence Erlbaum Associates, pp. 101-122. 13. Hamilton, A. (2002) The national picture: Thai media and cultural identity. In: Abu-Lughod, L. , Ginsburg, F. D. & Larkin, B. ed. Media worlds: Anthropology on new terrain. Berkeley, CA, University of California Press, pp. 152-170. 14. Swearer, D. K. (2003) Aniconism versus iconism in Thai Buddhism.In: Heine, S. & Prebish, C. S. ed. Buddhism in the modern world: Adaptations of an ancient tradition. New York, Oxford University Press, pp. 9-25. 15. Alty, J. L. (2003a) Databases, know ledge management and information retrieval. In: Feather, J. & Sturges, P. ed. International Encyclopedia of Information and Library Science. New York, Routledge, pp. 100-101. 16. Alty, J. L. (2003b) Human-computer interaction. In: Feather, J. & Sturges, P. ed. International Encyclopedia of Information and Library Science. New York, Routledge, pp. 228-230.
Thursday, November 7, 2019
Paul Quinn College
Paul Quinn College Classification of Paul Quinn CollegeAdvertising We will write a custom research paper sample on Paul Quinn College specifically for you for only $16.05 $11/page Learn More Paul Quinn College is a privately run, four-year, faith-based liberal arts college (Paul Quinn College n.p.). College Affiliate Paul Quinn College is affiliated with the African Methodist Episcopal Church (Paul Quinn College n.p.). Year of College Foundation College was founded in Austin, Texas, on April 4, 1872 (Paul Quinn College n.p.). HistoryAdvertising Looking for research paper on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More This college was founded as Historically Black College, but now people of all races, sex, ethical identity, sexual orientation, etc. are accepted. The college was founded with the purpose to teach freed slaves and their children. Different kinds of workmanship were the main directions of college edu cation. The college increased its specialization when Bishop William Paul Quinn run it. First of all, the land of the college property expanded. Second, the number of taught subjects increased as well. It should be mentioned that being called a Historically Black College, it changed its name to Paul Quinn College as the gratitude for the contribution of Bishop Quinn. $100,000 were raised for a new womenââ¬â¢s dormitory in 1954. 1962 was a year of considerable changes, the official act was adopted. The main idea of that act was to allow electing trustees with referring neither to race nor to creed (Paul Quinn College n.p.). Nowadays, the college pursues a purpose to give students top quality faith-based education. The college addresses academic studentsââ¬â¢ development trying to cultivate in them the basics of social and Christian norms. Founder African Methodist Episcopal Church is considered to be a founder of the college (Paul Quinn College n.p.). Present and Past President s During the whole history of college existence, there were many presidents who contributed to educational establishment development. Some of them were elected for several times. It should be noted that each of the presidents was a notable person in the life of the whole college. Here is a list of the presidents who took part in college development during different years, Bishop Brown (1872-1876), Bishop Cain (1876-1880), Keiling (1880-1883), Burgan (1883-1891 and 1911-1914), Banks (1891-1892 and 1926-1928), Laws (1904-1908), Butler (1908-1911), J. K. Williams (1914-1924), J. F. Williams (1924-1926), Dean Mohr (1928-1932), Jackson (1932-1939), Yancy II (1939-1942), Davis (1942-1943), Singleton (1943-1946), Aycock (1946-1951), Green, Jr. (1951-1953), Veal (1953-1956), Adams (1956-1962), McCloney (1962-1969 and 1981-1982), Rutland (1969-1976), Manning (1976-1978), Watley (1979-1981), Handy (1982-1984), Morgan (1984-1992), Powers (1992), Monroe (1992-2001), Fennell (2002-2005), Waddell (2006-2007). Sorrell entered upon his duties in 2007 and he continues to perform them up to present time (Paul Quinn College n.p.).Advertising We will write a custom research paper sample on Paul Quinn College specifically for you for only $16.05 $11/page Learn More Present Enrollment Considering modern affiliations of Paul Quinn College, it should be stated that apart from African Methodist Episcopal Church it is an affiliation of Educational Testing Services and College Board. As it has already been mentioned, Paul Quinn College enrolls all students who want and who meet the following criteria, the possessions of the diploma of a high school with no less average grade point 2.5, satisfactory ACT or SAT scores are obligatory as well. One recommendation letter and a What College Means To Me essay in combination with burning desire to achieve success are the final obligatory requirements for entering this college. The Role of Women in Past or Present Admini strations The role of women in present college administration is higher than it was in the past. Having considered the names of the college presidents, the tendency may be noticed that only men were allowed to this position. However, present administration includes several women. Thus, it is possible to state that the role of women in administration is high. Performing their responsibilities, these women show that there is no prejudiced attitude in the relation to the sex of those who want to enter this educational establishment and apply on some specific positions during their college life and maybe even after college graduation. It should be remembered that women were not perceived seriously in the past. Being founded in 1872 Paul Quinn College pursued the same ideas as other colleges in the relation to females. However, both men and women were allowed for entering this college (Pinkney 36).Advertising Looking for research paper on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Noted Graduates of the Paul Quinn College There are several graduates which can be enumerated in this part, such as Dick Campbell, Christopher Saunders, Mims Hackett, Taurian Fontenette and Hiawatha Williams. There are even more of them, however, these can be considered as people who became known all over the USA. Dick Campbell was a famous person in the world of theater. His contribution is considered as the attempt to develop black theater during the period of Harlem Renaissance (Wilson 208). Christopher Saunders is notable for being a sport broadcaster for the national radio (ââ¬Å"QA With Paul Quinn Alumnusâ⬠n.p.). Mims Hackett, an American Democratic Party politician, is one more notable person who has graduated from Paul Quinn College. However, looking at the latest information which has appeared in press, there is nothing notable in this person. He was accused for corruption and arrested in 2007 (McFadden and Chen 2). Taurian Fontenette is included in a list of Top 25 Dunkers on the Planet (Burton 1). Campus Buildings, Organizations, or Events that Make Reference to Slavery, African Americans in History and African Americans in the United States Being created as the educational establishment for freed slaves, this education establishment will always have an imprint of its past. Dallas is a historic campus of Paul Quinn college which reminds about the main idea of college creation (Paul Quinn College n.p.). Even though the college area expended and more new buildings have been created, the memory of all the students who attend it and who have graduated from it will be returned to those times when freed slaves were not allowed to study at one and the same educational establishment with white population of the USA (Pinkney 97). There are three buildings in the college, the John Hurst Adams Administrative Building gathers offices and classrooms. Joseph J. Rhoads Education Building and White Science and Mathematics Building are two facilities where st udentsââ¬â¢ classrooms are located. This occurred in about 1960ââ¬â¢s. Much attention to campus distribution was paid by Bishop Quinn in 1880ââ¬â¢s and the Waco Chamber of Commerce in 1950ââ¬â¢s (Paul Quinn College n.p.). Thus, it may be concluded that Paul Quinn College has a long and varied history. Having come the way from an educational establishment for freed slaves to the contemporary college which teaches students Christianity and gives them knowledge is many specific disciplines, it has managed to graduate many notable people. Burton, Austin. ââ¬Å"Top 25 Dunkers on the Planet, Pt. 4.â⬠NBA 26 October 2010: 1. Print. McFadden, Robert D. and David W. Chen. ââ¬Å"Lawmakers accused in bribery sting poised to quit.â⬠The New York Times 9 September 2007: 2. Print. Paul Quinn College. About PQC, 2011. Web. Pinkney, Alphonso. Black Americans. New Jersey: Prentice Hall, 2000. Print. ââ¬Å"QA With Paul Quinn Alumnus, Sports Journalist Christopher Saunders.â ⬠HBCU Digest 23 September 2010: n.p. Print. Wilson, Melinda D. Dick Campbell. Encyclopedia of the Harlem Renaissance. Eds. Cary D. Wintz, and Paul Finkelman. New York: Routledge, 2004. 208ââ¬â209. Print
Tuesday, November 5, 2019
Britain of evacuation in World War Two Essay Example for Free
Britain of evacuation in World War Two Essay During the course of World War Two, many people were evacuated, not just children. There were many differing reactions to evacuation. The reaction would depend on the experience you had. Reactions would also change over time during the war and even after the war had finished. One set of people affected by Evacuation was the Children. Many children did not know where they were going and therefore experienced feelings of fear and anger. The children disliked being separated from their parents but put on brave faces so not worry their families. When the children arrived at their destination, they were taken to school halls of town meeting places where the were chosen by their ââ¬Å"fosterâ⬠families, which they disliked because often they were split from their sisters and brothers. If they had negative attitudes, they very often did not settle quickly like those who had positive attitudes and would see their stay as a holiday. If an evacuee had a positive experience, they would have pleasant memories of being treated as one of the family. Evacuation was described as ââ¬Å"no better than a ââ¬Ëpaedophileââ¬â¢s charterââ¬â¢ â⬠as it would have been easier to abuse children away from home. However, in a study of 450 ex-evacuees, only 12% of them had bad experiences. Michael Caine remembers being evacuated with his brother Clarence. He said â⬠My brother used to went the bed when he was nervous. My foster mother could not figure out who it was so she beat both of us, and Clarence became more nervous and wet the bed more. â⬠However, not all experiences were bad. On ex-evacuees remembers being given clothes when he was evacuated. A childââ¬â¢s reaction to evacuation would depend on their experiences while in care. Another set of people who were affected by evacuation was the childrenââ¬â¢s parents. Most parents were reluctant to send their children away but agreed because of propaganda. Not all parents sent their children away though. Some parents thought that their children were safe in their family home. However, most parents brought their children home due to the ââ¬Ëphoney ââ¬Ë war. But the children were evacuated again when the Blitz happened, although the scale of evacuation was not as large as the first wave in September 1939. Thanks to the Blitz, many parents changed their opinions on evacuation, now agreeing that it was probably best for their children. Britain of evacuation in World War Two. (2017, Oct 11).
Saturday, November 2, 2019
McDonald's Essay Example | Topics and Well Written Essays - 1000 words
McDonald's - Essay Example Ray Kroc saw early on what needed to be done. He changed what was at one time a product orientation, into a marketing orientation. Back in 1955, this was still a new type of management.( Kroc 185-217) From the beginning, Kroc was already in the forefront of marketing. Ray Kroc founded the McDonald's way back in 1954 that worked as a single restaurant till 1955 but soon Kroc thought upon the idea of franchise-system. By 1974 the Brand Mac has already become a name to reckon with from its first Woodwich High Street in South London. Each succeeding generation since then saw the McDonald's hype increase and permeate almost every body's life in a few decades. For such a great hype however the McDonald's cannot be held the sole responsible. The people enjoyed the freedom that the Mac provided with-a release from sheer labour of preparing the foods three-times a day. If the Mac rationalized the trend of serving, the people welcomed with even greater response. McDonald's uses a theory referred to as relationship marketing. Relationship marketing is defined as marketing to protect the customer base. The customer is viewed as an asset and the company's marketing goal is to attract, maintain, and enhance customer relationships. McDonald is facing a major attack on its brand from anti-globalisation and other pressure such as, United Poultry Concerns- (www.upc-online.org). They are going after McDonald's because they think it has deep pockets. So far the company has been able to use finical marshal to fend off attack. The litigation cases in the United States against McDonald so far has been settled out of courts and the courts have thrown out most of them. Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents' buying decisions and they're the adult consumers of the future. With this in mind, McDonald, like many other manufacturers are using various marketing and communications strategies to encourage children and adults to buy their products. The McDonald's new mantra, other than the diet is 'Go Active', 'Eat Smart' and 'Be Active'. Now Dr. Cathy Kapica and Anita Bean are more concentrating on the Happy Meal with emphasis on to keep the customers healthier, free from risks of weight gaining. McDonald's is now an organization by itself. It is 'the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world' ( Greider 13-88). It's affected all walks of life-education, work, travel, the family and every other sector. In trying to connect the brand with the consumer, McDonald has teamed up with pop star Justin Timberlake to shed 'new breath of young and coolness t' to the brand. As part of McDonald's multi-dimensional global relationship with superstar Justin Timberlake, the company announced today its sponsorship of the "McDonald's Presents Justin Timberlake lovin' it live" concert tours. McDonalds implemented the latest technology into it's business to gain more market share. McDonald's implemented a new computerized logistic system which makes it possible to transport materials, components and products with far greater speed and at much lower cost as a result of developments in road, rail, sea and air transport. These improvements in transport have also increased the amount of new subsidiaries opened
Thursday, October 31, 2019
Cultural Competency Essay Example | Topics and Well Written Essays - 750 words
Cultural Competency - Essay Example Consequently, the changing cultural dynamics in the schools and society as a whole do call for a new approach to coming up with a culturally sensitive learning environment where each school going student feels welcome and significant. As a result, the changing cultural dynamics do require setting up of culturally competent schools where all students feel welcome in aiding them to participate fully in the learning environment and in promoting cohesiveness among students in these schools. Cultural competency in schools has emerged as one of the best ways through which to eliminate racial and ethnic differences in health care settings (Klotz, 2006). As the country becomes a diverse nation made of various cultures, clinicians, and other healthcare providers have to meet clients with broad perspectives on health, which are usually determined by the cultural and social inclinations of individuals. As such, clinicians have to meet patients who present their symptoms differently from what is illustrated in books. Moreover, these patients could have poor English proficiency, different expectations on care and some of whom do not adhere to recommendations as provided by the health provider. In such settings, a clinician has to be well trained on the best approaches to interact and offer quality care to such patients despite the different perspectives they hold. Considering that provider-patient communication is usually hinged on patient satisfaction, the possibility to adher e to instructions and the final outcomes (Betancourt et al., 2006), it would be expected that when there exist social-cultural differences between the patient and the clinician, the health outcome could be poor. Poor coordination in the clinician-patient relationship would lead to poor healthcare delivery to the population. As such, cultural competency in health related disciplines could help in improving care
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