Television advertisement vs social media Article

Television advertisement vs social media - Article Example Television marketing is one of the most popular and widely used modes of marketing all over the world including the MENA region. Companies place ads on television channels that are brought on air during popular television programmes so that the majority of people can view them. â€Å"Many businesses find a well-crafted television advertisement gives them an effective way to appeal to their target market† (Wagner n.d.). The normal length of television commercials ranges from 15 seconds to 2 to 3 minutes. Television ads are also played in the form of paid advertisements. Moreover, a direct response strategy is also being used widely in order to get instant feedback redundant from the viewers. Advertisements for direct response can run up to 15 to 30 minutes, and at the end of those advertisements a telephone number is shown to viewers in order for them to call the company and place the order. Along with television marketing, another form of marketing that is rapidly gaining fame and success in the MENA region is social media marketing. Social networking websites are playing a valuable role as effective marketing channels for all types of companies whether large, small, or medium-sized (Kelly 2013). With the advent of the social media as an effective network for marketing and advertising, companies started using social networking websites for achieving better response, as well as to provide customer service through enhanced level of interaction with the customers of the company (Richardson, Gosnay and Carroll 2010, p. 58). â€Å"The main goal of social media marketing is to ensure high participation of target audience in campaigns and content shared by the company† (Rajarammohan 2012). Social media is considered to be a complementary mix of all other advertising and marketing efforts (Evans 2012). It also plays an effective role in marketing and advertising of products. According