Semiotic Analysis of Tattoos - 2735 Words

Cultivation Theory Daniel Chandler Cultivation theory (sometimes referred to as the cultivation hypothesis or cultivation analysis) was an approach developed by Professor George Gerbner, dean of the Annenberg School of Communications at the University of Pennsylvania. He began the Cultural Indicators research project in the mid-1960s, to study whether and how watching television may influence viewers ideas of what the everyday world is like. Cultivation research is in the effects tradition. Cultivation theorists argue that television has long-term effects which are small, gradual, indirect but cumulative and significant. They emphasize the effects of television viewing on the attitudes rather than the behaviour of viewers. Heavy†¦show more content†¦The same survey showed that children who were heavy viewers were more fearful about walking alone in a city at night. They also overestimated the number of people who commit serious crimes (Dominick 1990, p. 512). One controlled experiment addressed the issue of cause and effect, manipulating the viewing of American college students to create heavy- and light-viewing groups. After 6 weeks of controlled viewing, heavy viewers of action-adventure programmes were indeed found to be more fearful of life in the everyday world than were light viewers (ibid., p. 513). Cultivation theorists are best known for their study of television and viewers, and in particular for a focus on the topic of violence. However, some studies have also considered other mass media from this perspective, and have dealt with topics such as gender roles, age groups, ethnic groups and political attitudes. A study of American college students found that heavy soap opera viewers were more likely than light viewers to over-estimate the number of real-life married people who had affairs or who had been divorced and the number of women who had abortions (Dominick 1990, p. 512). The difference in the pattern of responses between light and heavy viewers (when other variables are controlled), is referred to as the cultivationShow MoreRelatedSubculture: Prison and Inmates2651 Words   |  11 Pagesand everything to go against. Prisoners follow the ‘inmate code where meanings were mainly circulated throughout the prison through pledges of allegiance, tattoos, racial identities and physical strength over others. This communication was vital as it identified the member with a specific group and provided protection for him. Semiotic analysis and performance theories on this subculture further reveals the structure and how the norms are very similar to mainstream culture, only that its at the otherRead MoreThe Body as Image - an Analysis of the Postmodern Characteristics of Tattoos in Contemporary Society2342 Words   |  10 PagesSynopsis, Marketing and Culture The body as image - An analysis of the postmodern characteristics of tattoos in contemporary society Introduction In recent years few terms have been so widely discuss as †postmodernism† in order to define its basic principals. Despite a lack of consensus, most authorities agree that postmodernism represents some kind of reaction to, or departure from, modernism and modernity (Brown 1993). The consumer of the modern society is distinguished by being self-reflexiveRead MoreSubculture And Its Impact On Society1426 Words   |  6 Pagesboys and skinheads opposed these social and structural changes that affected their particular parent culture and through this developed there subcultures to challenge and solve these problems (Longhurst, 2008). Through using Structuralist and Semiotic ways of thinking Hebdige changed the predominant feature of class as the definer of subcultures to style. Through symbolic ways subcultures resist the dominant culture. This could be by dressing in non conservative or normal ways, using objects inRead MoreThe Importance Of Professionalism As A Teacher Edu cation Program3836 Words   |  16 Pagesthere are still standards that need to be established. The standard of appearance varies greatly throughout schools and is an area in which both new and veteran teachers struggle; it encompasses everything from clothing, cosmetics to hair color and tattoos. As a result, in discussions of professional teacher attire, controversy continues to swirl around this concern. Similarly, the cultural and social significance of teachers’ attire remains to be of interest to researchers. To illustrate, Carr, DaviesRead MoreGlee Essay9324 Words   |  38 PagesTopic 2. ‘There is nothing ironic about show choir!’ - Rachel Cohen Is Rachel’s assessment of the musical performances on Glee correct? Discuss the interplay of melodrama, irony and intertextuality in Glee. Your essay should contain detailed analysis of at least two scenes from Glee’s 1st season. Your essay should also make reference to your core course readings on television and postmodernism. Due 14 September their true voice; and this one was, to me, ultimately about the series demonstrating